Tabibu Africa, Inc Strategic Plan 2018
Tabibu Africa Inc.’s vision.
What do we stand for?
-
Bringing access to health care to parts that
would otherwise go without.
-
Provide education on health and welfare issues.
-
Empowering people to believe in themselves and
their abilities.
What do we wish to accomplish?
-
Build communities that are empowered, healthy,
and self-sufficient.
What are our responsibilities as an organization?
-
Be medically responsible within our scopes of
practice, while providing quality care within our means and abilities.
-
Be ethically responsible in building and
empowering those we serve in order to leave a self-sufficient community behind.
What segment of the population do we wish to cater to and
work with?
-
The rural, and under served, areas of Kenya and
Eastern Africa with an emphasis on women and children.
How do we wish to be viewed – both in the United States and
Kenya?
-
Compassionate, informative, and humble
What type of growth do we want to experience?
-
Mobile clinics with increased emphasis on
education and empowerment. A method for helping villages understand health and
be self-sufficient.
OUR NEW MISSION STATEMENT: Our mission is to
educate and train the under served people of Eastern Africa by empowering them
with knowledge and skills to improve overall health and wellness through
classes, workshops, and medical clinics while maintaining medically and
ethically responsible conduct.
What are our opportunities for growth?
-
Course Development
o
First Aid
o
Health and Wellness
-
Fundraising and Donor Support
o
Social Media
o
E-Newsletter
o
Donor Data Management
Pinpoint threats
to the success of your strategic plan.
What are our threats?
-
Time restraints: We are all volunteers too, all
with very busy lives
List
factors necessary to success.
Financial
What are our financial goals?
-
Generate enough funds to provide and sustain
basic first aid kits and supplies, course and education materials and
resources.
-
Generate enough funds to provide possibly discounted travel
to board members and to compensate in-country director appropriately for time volunteered to the organization.
What do we need to do to accomplish this?
-
Reach $5,000-10,000 a year through fundraising,
donor gifts, grants and sponsors.
How can we make this happen?
-
Have quality Donor Data Collection and Management
-
Generate donor loyalty and continued giving
-
Increase fundraising efforts
-
Write for grants and sponsors that fit our goals
Customer Relations
How do we encourage good customer relations?
-
Maintain totally transparent and open
communication with our donors, supporters, partners, and those we serve.
What do we need to do to accomplish this?
- Maintain current methods
How can we make this happen?
- Maintain current methods
Operational Methods
What are our operational methods/goals?
-
Create and strengthen an organization that
maintains our mission
-
Generate effective, sustainable, and repeatable
courses and workshops
What do we need to do to accomplish this?
-
Keep our mission in mind with any new projects
or requests to ensure organizations ability to maintain quality care and
services within our means.
-
Create courses and lesson plans along with
resources and references for villages to keep after the classes
How can we make this happen?
-
Ensure all board members are in on discussions
and decisions regarding major projects and undertakings
-
Reinstate medical committee to help with classes
and references.
Organizational Members
How does our organization maintain members?
-
Ongoing expression of gratitude and frequent and
open communication via social media and emails to our donors, loyal supporters,
partners, and sponsors.
What do we need to do to accomplish this?
-
Grow social media following
-
Start sending out e-newsletters
How can we make this happen?
-
Learn and utilize social media in a more
effective manner
-
Build a marketing strategy/plan
Develop a strategy
for accomplishing each success factor.
Outline for
accomplishing financial goals:
-
Establish our own “Annual Day of Giving” to
occur in August (our birth month)
o
Sign up for Snowball to allow for text to give
and ample donor data management and ease of “Day of Giving” and Virtual Battle
of the Bands.
o
Set the date and set amount to raise goal
§
Maybe Friday August 3rd
§
$5,000
o
Create social media posts and write blog posts
to publish leading up to the event date highlighting the organization- where in the world is Ayo
-
Write Grants and Sponsor Letters
o
Look into Bill and Melinda Gates Foundation
Grant opportunities
o
Write letters to bookstores (chains and local) to see if they would donate to the Community Library Project.
o
Write letter to printing shops to see
they would donate their services to printing and binding educational material
for courses and reference material.
-
Establish an Annual fundraiser to occur in
February
Outline for accomplishing customer relations goals:
-
Continue to communicate openly on social media (FB,
IG)
-
E-newsletter
o
Quarterly
§
July, October, January, April
Outline for accomplishing operational method goals:
-
Generate course and workshop outlines and
reference material
Outline accomplishing customer relations goals:
-
Generate a marketing strategy
Prioritize your
strategies according to viability and growth goals.
1.
Quarterly E-Newsletter
a.
Medical, Education, Empowerment Updates
b.
Highlight Organization/Volunteer
c.
President’s Letter
2.
Generate Marketing and Fundraising Strategy
a.
Marketing Strategy
b.
Fundraising and Grant Writing
3.
Annual Day of Giving Fundraiser
4.
Generate course material and lesson plans
a.
Call medical committee to meeting in July
b.
Board Approval of lessons during December Meeting
5.
Annual Fundraiser
6.
Ongoing communication via social media and blog
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